You’ve Shazam-ed a song — now you can Shazam an OUTFIT
If you’ve ever fallen in love with a piece of clothing and had trouble tracking it down, new technology being developed by the brains behind music identifying app, Shazam, could be the answer to your prayers, reports Daily Mail.
What’s more, according to Shazam CEO, Andrew Fisher, the new fashion app isn’t far away. ‘We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,’ Fisher told the Guardian.
‘We are focused on creating a new category which we call media engagement. We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results.
‘That works with both TV programming and advertising: a 30-second slot can be turned into a three-minute brand engagement – and more.’
The app has also been part of several high profile TV collaborations, most recently during the BRIT Awards ceremony, when users of the app were given special behind-the-scenes access and links to engage directly on Twitter and Facebook. daily times monitor
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